The Builder Market vs HomeAdvisor vs Houzz vs Angie’s List vs Yelp

The Builder Market vs HomeAdvisor vs Houzz vs Angie’s List vs Yelp

 

We know that there are multiple platforms that connect homeowners with home improvement and construction pros.  So, why did we start The Builder Market?  We started The Builder Market because we have experience with these platforms and we’re not satisfied with their services.  That’s why we designed and engineered a platform that we’d actually want to use on a daily basis.  The primary strategies behind designing the website was creating a platform that maximizes helpfulness for all of our users, as well as creating a platform that pros would actually want to use.  We believe that the more pros that use our platform, the more value that we’ll create for everyone using our website.

What makes The Builder Market unique is our project postings board.  The setup of our project postings board is similar to Craigslist or LinkedIn, except that we focus 100% on home improvement and construction projects.  There is no project posting board similar to ours on the internet!

Our project posting’s board is designed to be versatile and can accommodate any type of project posting.  We especially encourage pros seeking the services of other pros to post their projects on our platform.  All projects posted on our platform are public information.  Meaning, that all pros have access to project postings and all pros have the option to reply to project postings.  Another very important feature about our project postings board is that we do not sell your personal contact info to pros.  Other platforms sell your personal contact info to a lot of pros, resulting in many harassing phone calls.

It makes sense that the more pros who have access to your project posting, the more likely you’ll find the best pro to do the work.  This is why we won’t charge pros an annual or monthly membership fee to access the platform.  Pros can review project postings for free.  Pros only pay us if they’re interested in a project and want to connect with the customer.

The biggest problems that we have with other platforms like HomeAdvisor or Houzz, is that these platforms are advertising engines focused on maximizing profit, rather than maximizing helpfulness.  It costs a lot of money for pros to access these platforms, so most professionals do not use these platforms.  We think that this is a huge disservice to the homeowners and everyone else that uses these platforms.

Our business directory has 60,000+ pros from Southern California listed.  We’re in the process of finding the best pros and if a pro passes our screening process their business listing will have a VETTED badge.  Business listings are free and pros can customize their listing to best suit their needs.  Pros can provide all of their contact info and anyone using our website can contact pros directly.

We offer free customer service for everyone that uses our platform.  You can contact us about anything and everything.  Need help posting a project, call, text or email us.

Pros:

  • We provide personalized customer service for all of our customers.  We’re here to help you with anything.
  • We have the most pros than any other platform.  We don’t charge pros membership fees to benefit from out platform.  The more pros that review your project posting, the more likely you’ll find the best pro to do the work.
  • Our project postings board is the first of its kind.  Not only are project postings public info, but we personally contact the pros for you.
  • We’re creating the most up-to-date photo gallery of work completed by pros.  Photos in our galleries have been submitted by pros and their past customers.  See the work done by pros before choosing the best pro to work on your project.
  • You can message pros directly on our website.  Other platforms act as the middleman and make you go through their services to reach pros.  We’re also offering the latest technology to conduct virtual visits with pros.
  •  We do not sell your personal information to pros because we respect your privacy.  We are the only platform that doesn’t sell your personal info.

 

Cons:

  • Founded in 2019, we are the newest platform.  We’re in the process of building out our services.  What we lack in experience, we make it up with our personalized customer service.
  • Currently, our services are only for Southern California residents.
  • We don’t have as many reviews as other platforms, but pros are welcome to provide links in their business listings to their reviews on other platforms.
  • We don’t offer an app for our services, but we’re in the process of building our app.

 

The rest of this article is going to highlight the differences between The Builder Market vs HomeAdvisor vs Houzz vs Angie’s List vs Yelp:

 

 

The Builder Market vs HomeAdvisor vs Houzz vs Angie's List vs Yelp

 

HomeAdvisor is the most popular platform available online.  They connect homeowners with prescreened, local service professionals to carry out home improvement, maintenance, and remodeling projects. HomeAdvisor is owned by the corporation InterActivCorp (IAC), which also own Angie’s List.

HomeAdvisor allows homeowners to post projects for free on their website, except that they require homeowners to provide their name, address, phone number, and email in order to post a project.  This personal contact info is then sold to a lot of professionals!  There are many reviews posted online about users being harassed with multiple cold calls from pros after they have posted a project.

Professionals must pay an annual $350 membership fee to join their network.  After they join the network, they charge pros anywhere from $15 – $100 to contact a lead.  Each lead is sold to several pros.  Many pros have complained that the high costs associated with HomeAdvisor don’t correlate to increased business for their services.  The high costs to use HomeAdvisor has resulted in less than 10% of pros even signing up to use their services.

The good thing about HomeAdvisor is that they do conduct background checks on the professionals that pay to use their services.  The background checks involve screening business owners and ensuring that their licenses are up to date and that they haven’t been involved in any criminal activity.

Overall, professionals seem to be frustrated with HomeAdvisor.

Pros:

  • Free for homeowners.
  • Homeowners can schedule appointments with pros online.
  • Contractors are pre-screened.
  • Contractors must produce good reviews to stay in their network.

 

Cons:

  • Personal information is sold to a lot of professionals, which can cause many harassing phone calls.
  • Pros must pay an annual $350 membership fee and anywhere from $15 – $100 per lead.
  • Cannot message pros directly.
  • Their website is not user friendly.
  • Reviews can be cherry-picked by HomeAdvisor.

 

 

The Builder Market vs HomeAdvisor vs Houzz vs Angie's List vs Yelp

 

Houzz is another popular platform with a beautiful website.  They have an impressive 20+ million photos on their website.  Houzz focuses their services on interior design and decorating.  Houzz is free for homeowners and pros can create a free business listing.  However, pros must pay high costs in order to benefit from their lead generation services.

Houzz has an unusual setup for pros that use their services.  Pros must pay for specific categories and regions.  For example, a general contractor who wants to appear in “general contractor” and “bathrooms”, must pay for each category.  In addition, the general contractor might have to pay double to appear on the north and south side of the same city.  The price range for pros that use Houzz is $200-$1,000+ per month.  If a pro wants to cancel their contract with Houzz they charge high cancellation fees.

In recent years Houzz began selling home goods on their website.  This move has caused a stir for the interior designers that use their website.  The issue is that Houzz owns all the photos posted on their website, including the photos posted by interior designers in their business listing profile.  Houzz has been accused of using these photos to sell their home goods.

Pros:

  • Free for homeowners.
  • Their photo library is very useful.
  • Pros can create a free business listing.
  • The best designed business profiles available online.
  • Homeowners can connect with pros directly through their website.
  • There is a Q&A forum between homeowners and contractors.

 

Cons:

  • Houzz also sales home goods, so they are less focused on connecting homeowners with pros.
  • High monthly costs and high cancellation fees for pros.
  • Houzz owns all the content in business profiles.
  • No background check for pros to advertise with them.
  • Pros can buy their way to the top of the directory.

 

 

The Builder Market vs HomeAdvisor vs Houzz vs Angie's List vs Yelp

 

Angie’s List is another popular option, and if you’ve ever been on the social platform Nextdoor you’ve likely seen their advertisements.  It’s free to submit projects on Angie’s List.  Like HomeAdvisor, Angie’s List requires your personal information in order to be connected with professionals, ie. name, address, phone number, and email.  This personal information is then sold to a lot of pros (including the pros on HomeAdvisor)!

There are a couple of really good things about Angie’s List.  They’ve been around for 20 years, so pros listed in their network can have a lot of reviews.  Their reviews can be valuable info when deciding which pro to choose.  Also, Angie’s List provides customer service for homeowners who have paid for this service.

Angie’s List doesn’t charge an annual membership fee for pros and it’s free for pros to create a listing.  However, Angie’s List does have a “pay to play” business model.  In order for a pro to rank high, they must commit advertising dollars to Angie’s List.  For example, each time someone clicks on a pro’s business listing, Angie’s List charges the pro $4 – $8.  Pros can end up paying anywhere from $20 to $2,000+ per month.

Pros:

  • Angie’s List has a loyal following of customers, making the reviews posted on their website especially reliable.
  • Free to use.
  • Customer service (if you’re willing to pay).

 

Cons:

  • Angie’s List isn’t transparent about the fact that they sell personal contact info to contractors on HomeAdvisor.
  • Pros must pay for advertising, not leads.
  • Their website is not user friendly.

 

The Builder Market vs HomeAdvisor vs Houzz vs Angie's List vs Yelp

 

Yelp is the most popular local business directory online.  Yelp is free to use and businesses can create a free listing.  However, if pros want to add photos or make it easier to connect with customers, Yelp charges for these services.

Yelp has 1,200 categories of business listed on their platform.  Most of these categories are not home improvement or construction related.  Yelp is most famous for their restaurant reviews, which means that their business model is not focused on the home improvement or construction industry.

Yelp is similar to Angie’s List in that they have a “pay to play” business model.  Pros that pay to advertise are pushed to the top of their business category.  Yelp charges for each “pay-per-click”.  Meaning, each time a user clicks on a business listing, Yelp charges the pro.  The issue with this is that Yelp’s pricing isn’t transparent for pros and the “pay-per-click” charges can vary widely month to month.  Also, Yelp doesn’t distinguish if the same user has clicked on the same profile more than once.

Pros:

  • Free to use.
  • You can connect with pros directly.
  • They offer a lot of reviews.
  • Yelp has a lot of traffic.

 

Cons:

  • Yelp isn’t focused on the home improvement and construction industry.
  • They don’t do background checks on pros.
  • Questionable review tactics.
  • Not transparent pricing for pros.

 

Summary:

The most important function for any of these services is connecting customers with pros.  Although there are a lot of options available, The Builder Market is quite different in how it connects customers with pros.  The Builder Market’s project’s board is specifically designed to make customers want to post their projects and for pros to want to review projects.  Customers can post projects for free and anonymously, while all pros can review project postings for free.  Our platform is the most straightforward and inclusive directory of pros available.

The following is a chart that highlights the primary differences between The Builder Market and the other platforms available:

The Builder Market vs HomeAdvisor vs Houzz vs Angie's List vs Yelp

 

We look forward to helping you find the best pro for your project.  Post a project today!

Please follow and like us:
leave your comment

Your email address will not be published. Required fields are marked *